[Only Watch 2011] Blancpain Villeret Grande Décoration

In the context of the partnership between www.watchonista.com and Only Watch, the charity auction designed to collect funds to fight Myopathy, we will discover the finest «Only watches 2011» through a series of reports.

[BaselWorld] Blacksand. Uniformity

Le secteur de la montre «fashion» haut de gamme, qui a constitué un des piliers du renouveau commercial de l'horlogerie des années 2000, est saturé.

[BaselWorld] Blacksand Night & Day.

The segment of the high end fashionable watch, the sector that constituted the pillars of the commercial rebirth of watchmaking in the 2000’s, is saturated.
When watchmakers so rare, as Richard Mille, produce only high quality watches, many others also rushed into a segment where the profits are important and where the customers are not the most concerned about the horologic contents of their purchases.

[BaselWorld] Loiseau 1F4 "Back to the future"

«Loiseau, Back to the future»

Contrarily to my habits, I quote the press-kit title literally, as it seems to me to suit perfectly the underlying concept of this new independant brand.

On the WatchOnista database:

[BaselWorld] Hublot 2011 Big Bang All Stars

We see the personality and strategy of the most famous CEO shine through the products their companies manufacture.
The «Basel 2011» from Hublot is a good example of this concept.
If the chief motto in watch-making could be «Less is more», Biver’s would undoubtedly be «More is more».

[BaselWorld 2010] Corum for wait the report on 2011.

I'am currently writing the article about the Corum BaselWorld 2011, to wait, remember 2010:  

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I was welcomed by Corum at Basel.

The major novelty (by any means) is the “Diver”, 1000m, titanium, I find it is a very fine piece, and even the overly wide inter-lug of 24mm is compensated by the great design of the case.

[BaselWorld] Sinn, is not sinful.

BaselWorld, the SIHH, the diverse horologic events, it’s a luxury fair, a debauchery of logistics, the superlative as a norm, the profit margins are as ample as the physical attributes of the hostesses, we are far from the industrial rigidity of areas such as information technology or mass market automotive.
However, a brand does its utmost to slash prices, to set the cat among the pigeons of the Helvetian horology, to practice Teutonic hard discount in the middle of the Swiss deli.

[Only Watch] First lives pics, comments and report.

Alex&Marco have made for us a preview report of the Only Watch auction of the Foundation Duchenne for childhood muscular disease.

The WatchO team make a join venture with Worldtempus, David, Louis Nardin and Alex:

At “Only Watch charity auction”, there are two main ways of thinking the “Only Watch”.

[BaselWorld] DeWitt 2011 novelties.

The brand is seldom accounted for on the horologic forums, it simply doesn’t generate enough buzz
With its polished look, traditional appearance from a distance, discreet in terms of communication, nobody really talks about De Witt .

[BaselWorld] Christophe Claret BlackJack.

Having worked for years as an inside-guy (especially with Gulio&Papi), Christophe Claret eventually launched his own factory.

Since 2009, two very complicated watches had been produced, with mixed success: the first had too much of a baroque style, whereas the second, in spite of a flawless design, was not exclusive enough.
This year, Claret factory presents its third watch. A state-of-the-art product.

[BaselWorld] Nouveautés DeWitt 2011.

Marque peu présente dans les forums horlogers, car elle n’y remplissait pas les critères habituels aptes à créer le « buzz » auprès de cette audience, De Witt renverse méthodiquement la vapeur. Premièrement en renforçant la bien facture ainsi que l’identité propre des modèles et deuxièmement par une communication contemporaine intégrant l’échange avec les prospects ainsi que le suivi des clients.

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