MB&F Legacy Machine 1 Live Pics

After a few years of « new watchmaking », called « independent », certain concepts, or rather certain creators are at the end of their creative breath.
Some product lines spin in circles, the aficionados remain unsatisfied.
If the marketing fire power of the great brands enables them to sell despite their weak creativity, the small independent brands cannot hide their lack of inspiration behind a successful marketing campaign, or a puppet distribution network.

[Only Watch] Van Cleef From the Earth to the Moon

The «Voyages Extraordinaires» by Van Cleef & Arpels, is one of the most subtle and refreshing storytelling of these last years.
A full French response to a certain horological presumptuousness.

SIHH 2011 Van Cleef & Arpels. Version intégrale.

A mesure que j'écris je m'éloigne de plus en plus des rives du reporting "objectif" pour aller voguer sur les étincelantes mers du journalisme gonzo.
Déjà, parce que l'objectivité est un leurre, ensuite, parce que le gonzo, c'est l'aventure, et l'aventure c'est l'aventure.
Je vous fait cette remarque, parce que cet article va être traité quasi-exclusivement au delà de la technique (from beyond, quoi!):

SIHH Van Cleef & Arpels 2011, Part 2/2

During the trip in balloon, it goes through Africa and the Arctic is the subject of the following two cases for women, I was particularly moved by this issue, and I found it particularly clever.

SIHH Van Cleef & Arpels 2011, Part 1/2

 As I write I move away more and more from banksof the “objective” reporting to go to sail on the sparkling seas of gonzo journalism.
Already, because objectivity is a lure, then,because the gonzo, it is the adventure, and itventures it is the adventure.

Popular Manufacturers

Popular blog posts

Archives

Bookmark the site !